Then, one promising Summer of 1993, she chose the chic, lakeside resort of Harbor Springs, Michigan as '' home '' from which to launch an evocative debut collection, all in black and white European fabrics.  
The showing of the brand new Susan E. Riley Collection jazzed up the Summer Season and was the talk of the town !  So, with one catchy and pleasing opening, the designs of Susan E. Riley were put into full production, lighting up the Northern sky with fine silks and laces, bashes of pulsing colors, and garnishes of show-stopping patterns. Interested customers were caught murmuring, " Hmmm, Susan's designs are fabulously refreshing,'' all the fun and mad mixing of luxurious fabrics and colors in a beautiful, classic Collection. With the majority of her customers spending the Winter season in Florida, a move to Palm Beach was '' fabulously easy,” and from there, the step to the Charity Trunk Shows was a natural. 
"I am a firm believer in linking my business to organizations that are contributing to our Culture. Trunk shows benefiting the Boy's and Girl's Club, Palm Beach's Children and Family Services, Ocean Reef's Medical Center, The Society of the Four Arts, Habitat for Humanity, and carefully chosen Retail Stores throughout the Country. Her Collection is founded upon unique International fabrics, quality craftsmanship, and limited availability. From the outside, it might be easy to think of Susan E. Riley as just another talented artist, but the tangible elements of heart and soul dwell within all of her designs, in the silk linings, French seams, and bound buttonholes. You will want to experience her Collection … after all, you could step into her lifelong Fashion Dream.